Rocket Mortgage FieldHouse: A New Identity for a Transformed Arena
Cleveland’s premier sports and entertainment venue has been renamed ‘Rocket Mortgage FieldHouse’ as the venue continues its massive renovation and transformation. Quicken Loans is known for the way it reimagined the future of lending by introducing Rocket Mortgage, the first completely digital mortgage experience available to consumers. The company is the nation’s largest home mortgage lender and continues to operate a tech-driven office in the heart of downtown Cleveland.
The newly named Rocket Mortgage FieldHouse is one of the busiest arenas in the world and home to the NBA’s Cleveland Cavaliers, AHL’s Cleveland Monsters, additional signature sporting events, concerts, and family entertainment shows. The Rocket Mortgage FieldHouse hosts over 200 events, attracting over two million visitors annually. In addition, the downtown Cleveland sports and entertainment facility has been named the host venue of the 2022 NBA All-Star game weekend, when the NBA will be celebrating its 75th anniversary, and will host the Women’s Final Four in 2024.
The Rocket Mortgage FieldHouse announcement was made today by Cavaliers Chairman and Quicken Loans Founder and Chairman Dan Gilbert, Quicken Loans CEO Jay Farner, Cavaliers and Rocket Mortgage FieldHouse CEO Len Komoroski and Cavaliers General Manager Koby Altman. They were joined by Cleveland Mayor Frank Jackson and Cuyahoga County Executive Armond Budish.
The new name was revealed in a high-energy video presentation in front of hundreds of guests and media prior to Fan Appreciation Night at the Cavaliers final home game for the 2018-19 season.
“Since 1994, Cleveland has shared countless unforgettable moments at this arena. From hosting world-class music acts to multiple NBA Finals games, the Rocket Mortgage FieldHouse has been the epicenter of entertainment in Cleveland for decades,” said Gilbert. “Today marks the beginning of the next chapter in the evolution of this incredible facility, as not just one of the world’s premier sports and entertainment venues, but a hub of technology that is leading the charge in innovation, efficiency and fan experience.”
The arena will be completing a $185 million renovation that will increase the total square footage of the venue from 95,380 sq. ft. to 152, 970 sq. ft. A new glass façade featuring 1,475 glass pieces and atrium will add 42,530 sq. ft. of new public space to create a dramatic exterior presence. Rocket Mortgage Fieldhouse will have eight new public destination hospitality spaces and feature the latest in cutting-edge technology that will re-define the fan experience.
“There are many synergies between the transformation of this beautiful venue and the nation’s largest residential home lender,” said Farner. “Cleveland has been a great home to us for many years, not only because of the arena naming, but also because our highly successful 600-team member downtown office. We are thrilled to see our Rocket Mortgage brand take center stage while we join the Cavaliers in this exciting new era of Cleveland sports and entertainment history.”
To celebrate Fan Appreciation Night at the Cavs game vs. Charlotte at 7:00 p.m., the Cavs will thank fans by providing ‘PUSH BUTTON AND WIN’ opportunities to go home with prizes throughout the game, playing off the Rocket Mortgage slogan, “Push Button. Get Mortgage.”
Fans will also be treated to a special halftime concert by hip-hop star Flo Rida, who will perform several of his hits including “My House,” a fitting song to celebrate the new Rocket Mortgage FieldHouse.
“Rocket Mortgage FieldHouse will bring a new identity to a building that has been completely transformed and will remain Cleveland’s sports and entertainment epicenter for decades to come,” said Komoroski.
The 25-year-old publicly-owned facility is a joint-venture between the City of Cleveland, Cuyahoga County, the Gateway Economic Development Corporation and the Cavaliers.
Rocket Mortgage FieldHouse signage will be prominently featured on the new glass facade that spans the entire north side of the building, reflecting the downtown Cleveland skyline. The new Rocket Mortgage FieldHouse branding will be installed over the coming months and includes exterior and interior signage, LED roof signage, the Cavs and Monsters playing surfaces, and other assets throughout the arena.
The venue’s new website address is RocketMortgageFieldHouse.com. For the latest news and updates, follow the arena’s official Twitter feed (@RMFieldHouse), Instagram account (@RocketMortgageFieldHouse) and Facebook page (Facebook.com/RocketMortgageFieldHouse).
Rocket Mortgage FieldHouse will close in mid-May to complete the renovation in time for the grand-opening on September 30th with six-time Grammy Award winning and Ohio natives, the Black Keys in concert. The show will kick-off a full slate of sports and entertainment for 2019-20 that includes the celebration of the Cavaliers 50th season, along with top-notch entertainment acts Jurassic World Live (Oct. 3-6), Carrie Underwood (Oct. 16), Celine Dion (Oct. 18), Elton John (Nov. 11), and Luke Combs (Nov. 16) with more to be announced soon.
Click here to access the Rocket Mortgage FieldHouse Dropbox.
- Rocket Mortgage FieldHouse Announcement Animatic Motion Video
- Rocket Mortgage FieldHouse Announcement Press Release
- Rocket Mortgage FieldHouse Brand Guide and Logo Suite
- Rocket Mortgage FieldHouse Transformation Fact Sheet
- Rocket Mortgage FieldHouse Renderings
- Select Photos from the Announcement Press Conference (Upon Conclusion)
About Quicken Loans / Rocket Mortgage
Detroit-based Quicken Loans is the nation’s largest home mortgage lender. The company closed nearly half a trillion dollars of mortgage volume across all 50 states from 2013 through 2018. In late 2015 Quicken Loans introduced Rocket Mortgage, the first fully digital mortgage experience. Today, 98% of all home loans originated by Quicken Loans utilize Rocket Mortgage Technology.
Quicken Loans moved its headquarters to downtown Detroit in 2010. Today, Quicken Loans and its Family of Companies employ more than 17,000 full-time team members in Detroit’s urban core. The company generates loan production from web centers located in Detroit, Cleveland and Phoenix. Quicken Loans also operates a centralized loan processing facility in Detroit, as well as its San Diego-based One Reverse Mortgage unit. Quicken Loans ranked highest in the country for customer satisfaction for primary mortgage origination by J.D. Power for the past nine consecutive years, 2010 – 2018, and also ranked highest in the country for customer satisfaction among all mortgage servicers the past five consecutive years, 2014 – 2018.
Quicken Loans was once again named to FORTUNE magazine’s “100 Best Companies to Work For” list in 2019 and has been included in the magazine’s top 1/3rd of companies named to the list for the past 16 consecutive years. In addition, Essence Magazine named Quicken Loans “#1 Place to Work in the Country for African Americans.”
For more information and company news visit QuickenLoans.com/press-room.
About the Transformation of Rocket Mortgage FieldHouse
The transformation of Rocket Mortgage FieldHouse is a major renovation project to update the 25-year old arena (formerly Quicken Loans Arena). Rocket Mortgage FieldHouse is home to the NBA Cleveland Cavaliers, AHL Cleveland Monsters and over 200 ticketed events annually. The publicly-owned arena, located in the Gateway District in downtown Cleveland, is operated by the Cavaliers organization. The project is a partnership between the City of Cleveland, Cuyahoga County and the Cavaliers that will modernize the venue to maintain its elite status, enhance the fan experience, and continue to provide a positive impact for the city of Cleveland, the community and neighborhoods and the region over the long-term. The transformation will extend the Cavs lease for seven more years through 2034, committing to the arena for at least 40 years since the team’s original lease, which is among the longest facility tenures in pro sports. It will help the arena and community compete for major national events such as the recently announced NBA All-Star Game that will be hosted in Cleveland in 2022— in addition to large political conventions, NCAA events, and numerous other opportunities well into future. The transformation of Rocket Mortgage FieldHouse will be completed for the start of the Cavaliers 2019-2020 NBA season. To learn more, go to RMFHTransformation.com.